Superbottoms will use the proceeds of the funding to increase product lines, create awareness about cloth diapers and expand distribution network.

Cloth diaper startup Superbottoms raises funding from Venture Catalysts
Atom Fund Raising Monday, December 17, 2018 - 16:06

Sustainable and baby-friendly products-based startup Superbottoms has raised an undisclosed amount in funding from Venture Catalysts. The enterprise managed by an all-mothers team was launched by Pallavi Utagi. The platform focuses on making sustainable, 100% reusable baby-skin friendly cloth diapers that are suited for the skin conditions of babies in South Asia and nearby regions.

Using her professional expertise accumulated over more than 7 years of working with large companies such as Piramal Healthcare and Sanofi, and combining it with meticulous baby-care related research, Pallavi incepted Superbottoms. According to a statement from the company, it is the first Indian brand to get a safety certificate as per stringent US standards.

Pallavi Utagi, founder, Superbottoms said, “We are thankful to such a marquee investment platform as Venture Catalysts to put their trust in us. We aim to make Superbottoms a leading home-grown baby diapering brand known for quality as well as unique designs. Our strength lies in our deep product knowledge and customer service. We will be using this money to increase product lines, create awareness about cloth diapers and expand distribution network. Considering our diapers are healthier, more convenient and 75% less expensive to disposable diapers in terms of lifecycle cost, we believe we have a ready opportunity in the Indian market and want to reach out to as many women and children as possible.”

Superbottoms’ diapers can be washed and re-used more than 250 times, adding much more convenience and affordability than disposable ones. According to Venture catalysts, being a team full of mothers, there is a lot of passion and honest intent within the organization, which further underlines VCats’ identity as a platform focused to empower innovative, driven startups.

“While the disposable diapers industry is massive, sustainable and reusable diaper segment is still at a nascent stage. However, the potential is high as India has had a culture of cloth diapers and a product such as Superbottoms, which combines the comfort of such diapers with the convenience of being sustainable and 100% reusable, definitely has a great future. Even with a penetration of just about 10%, disposable diapers have become an INR 5000 cr industry. Superbottoms, with its high-quality products, can create a much larger market as it will appeal to parents who care deeply about baby hygiene as well as sustainability,” Dr. Apoorv Ranjan Sharma, Co-founder and President of Venture Catalysts, said.

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