Through the project she has roped in sculptors, filmmakers, architects, dancers, musicians, journalists, NGOs and many others.

Priyanka Ulaganathan smiles from a median in the middle of traffic
Features Art Wednesday, May 20, 2020 - 18:28

“I’ve always believed in being well-versed in multiple fields. It is this idea that I want to be able to take to children; to make them multi-dimensional, to show them that there’s more to life and many things that they can be,” says Priyanka Ulaganathan, describing the idea behind her postcard project in which she has roped in over 50 artists and art platforms from across the world. 

The postcard project, that began a couple of months ago, has sculptors, filmmakers, architects, dancers, musicians, journalists, NGOs and many others share a photograph and a passage that best explains their ideology or beliefs which will be printed on these postcards. “I have asked people to convey something related to their ideology or beliefs or the work that they are pursuing. For instance, someone has written a letter on caste. Someone has written on mental health. There’s a start-up story of a sustainable economy building enterprise. These are small aspects that will lead to a bigger social consciousness,” she explains.

 
 
 
 
 
 
 
 
 
 
 
 
 

*SOUND ON* @revamp_by_aaval x @karthiknathansowbaghyanathan WHAT MAKES A WOMAN, A WOMAN? Neelambari is not a Feminist icon. She is neither a sane character. But, she was villanised for the wrong reasons. She challenged the protagonist 'Padayappa' on various levels through her attitude. The contrast in the perspective of women in the society is the base of this work. A tribute to Ramya Krishnan! @meramyakrishnan ABOUT THE ARTIST - Karthiknathan Sowbagyanathan is an Engineer turned Designer who has a strong passion for Pop Culture. His experiments revolve around a lot of Tamizh Pop culture. He also works on creative coding and branding. This is a MOTION POSTCARD as it will be printed with lenticular technology. Remember the 3d stickers and cards that we used to have in our childhood? It is the same technique. This series is to showcase the techniques of Postcard printing that were prevalent before the World War II. •FOR THE LOVE OF POSTCARD TECHNIQUES• Thank you so much for being a part of this project! #aaval #postcardproject #postcard #postcardprinting #motionpostcard #neelambari #padayappa #ramyakrishnan

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The main target audience for this project, Priyanka says, is children. “I am collecting views and thoughts of people from multiple fields and I would like to present it to children, opening them up to a whole world of opportunities,” says the 25-year-old, who has studied architecture, practices art and also performs on stage.

Deepika, a sculptor and an artist from Chennai, who will be a part of this project, talks about her contribution. “It is a portrait of my face painted over with the mangled bodies of colourful birds. It is a commentary on the lives of birds that have died due to human carelessness,” she explains.

 
 
 
 
 
 
 
 
 
 
 
 
 

Postcard 35- @revamp_by_aaval X @deeeepi For the love of postcards, Aaval is up for a postcard distribution collaborating with diverse humans, celebrating curiosity and passion. It is a way through which we want to celebrate vision, skill and art! Deepika is an artist and sculptor. Her sculptures and paintings through simple and minimal language talks about a deeper meaning. This piece is about the death of sparrows and how humans get pass death. Such an intricate work that through its depth takes us out of reality. Hugs to you for this closure art of the series! ஆவல் is delighted to be an ally! #aaval #watercolor #collaboration #postcard #death #humanity #artistsoninstagram #art

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Photographer Amritharaj Stephen, who currently resides in Amsterdam, has shared an image from his art work on Koodankulam nuclear power plant. “I have shared an image from my Koodankulam photos where the children of Idinthakarai wrote postcards to the Russian Ambassador requesting Russia to stop providing technical support to the Koodankulam nuclear project. I see this postcard project as a continuation of Koodankulam protests, in carrying the voices of Idinthakarai children through these postcards,” he shares.

“We all fight our own battles but we are not fighting collectively,” Priyanka says. “We don't have collective discussions and I believe that is the first step towards creating a society of equals. This postcard project will build a social consciousness through the small aspects of their own battles shared by the participants.”

When completed, Priyanka will work on an interactive exhibit with children as her audience. 

On having chosen postcards as a medium, Priyanka is of the opinion that it is counter-culture to consumerism. “Consumerism is based on our insecurities and anxieties. With postcards, that isn’t the case. Everyone who contributes to this project gets a printed set of postcards (including other participants’ contribution). There is no buying, just an exchange.”

The contributor who receives a set of postcards is required to post them to people in their circle, thus keeping a slow, organic transmission of ideas alive. “Thus, postcards require a lot of patience from the user, unlike consumerism,” she says.

Priyanka plans to apply for grants or to find sponsors to print these postcards.

Earlier this year, Priyanka began her Instagram account Aaval, where she has been sharing about the postcard project. “Aaval is a means to feature design for any medium, right from postcards to education curriculum. I would like to be able to design education curriculum in our state, revamp it,” she proclaims with enthusiasm. Providing children exposure to different worldviews through the postcard project is a step in that direction, hopes Priyanka.