Bucking the trend among the Indian startups which are busy downsizing, here’s Buju’s, the leader by far in the edutech sector that is announcing a doubling of its workforce. The company says it plans to recruit another 3500 personnel, mostly in the sales function in order to expand its subscription base, as per a report in the Economic Times.
A large part of the newly recruited sales teams will focus on the kids segment of its business, which has received an impetus following the takeover of Osmo at a cost of $120 million. Osmo is a US-based startup that produces education videos and apps for the kids between the ages of 3 years to. It has been revealed that besides Osmo, Byju’s could be focusing on expanding its business in some of the English-speaking countries, mainly the US and UK. The allocation of capital for undertaking this task is said to be in the $50 to 100 million range.
Byju’s founder Byju Raveendran believes the junior segment is more lucrative in the sense that the conversion rate is higher and as the FMCG firms do, ‘catch them young’ could be the policy. If the kids grow on the Byju’s apps when they are 3 to 8 years, it might become easier the sell them the app for the 9-17-year-olds. Even otherwise, the company feels the business in the kids’ segment is better and can contribute more to the overall basket for Byju’s in the years to come.
The company has informed that it carried on the content creation in India only and since the language of the contents is English, it is used for the international markets as well. ET report that Byjus is also in talks with several creators of popular cartoon characters to be able to use them on its platform, in line with the startup’s plan to target the kindergarten segment.