Carmesi will utilize the funds for marketing and to expand its product line to introduce more sustainable period-care products.

Biodegradable sanitary pad startup Carmesi raises 05 mn led by Forest Essentials MD
Atom Fund Raising Tuesday, August 07, 2018 - 17:02

Premium natural and biodegradable sanitary pad maker Carmesi has raised a Pre-Series A funding of $0.5 million in a round led by Samrath Bedi, Managing Director of Forest Essentials – a luxury Ayurvedic beauty brand.

The round also saw participation from other prominent investors including Satveer Thakral from the Thakral Group, Mahesh Patel, Rohit Reddy, and Samir Saran. The existing investors who invested in Carmesi’s seed round raised in May 2017, also participated in the new funding round.

 “We are honored to have Samrath Bedi on board with us, and his immense expertise of successfully running a natural, high-end, retail brand will surely catapult Carmesi’s growth by many folds. It will also help us bring valuable innovation to the brand and product line in order to achieve a better connect with the Indian audience” said Tanvi Johri, Co-founder at Carmesi.

Carmesi was co-founded by Tanvi Johri and Rikshav Borah in November 2017. Made of corn starch and bamboo fiber, the pads provide a completely natural and sustainable alternative to the chemically-laced synthetic pads. It sells online and on ecommerce websites including Flipkart, Amazon, Nykaa, and Purplle.

Carmesi will utilize the funds to further strengthen the brand’s marketing, expanding the product line to introduce more sustainable period-care products, and establish a stronger and well-penetrated distribution strategy.

“There is a gap in the market with respect to addressing female hygiene with a safe yet environmentally-conscientious approach, and I think that this space has huge potential going forward. Not only should it be our endeavor to remove the taboo associated with a women's menstrual cycle and health, but to also do it in a manner which is not detrimental to the planet,” said Samrath.

With a customer base of more than 50,000 customers, Carmesi claims to be growing at a rate of about 25% month-on-month.

Also read: Government considers blocking Facebook, Instagram, WhatsApp to curb fake news