On Friday, the Bengaluru police raided a firm selling biscuits with a logo that is similar in design, and colour scheme of biscuits manufactured by food products company Britannia. The Yelahanka police conducted the raid on the godown of the accused firm, based on a complaint filed by a corporate intelligence firm representing Britannia.
"We conducted raids on Rinkesh Enterprises on BB Road and found that they were making biscuits with a wrapper containing a similar logo to Britannia. The colour, design and shape were the same, except that the biscuits were called 'Marie Delite'," confirmed a police official at Yelahanka Police Station.
Britannia is one of India's leading food product companies which produces several biscuits like Good Day, Tiger, Milk Bikis and Marie Gold. The police confirmed that the biscuits found in the godown were similar to Marie Gold.
The godown is located close to Apurva Hospital in Yelahanka. In its complaint, the corporate intelligence firm representing Britannia mentioned that the similarity in the design and shape of the logo helped the accused firm sell more biscuits.
The biscuits were being sold to retailers at railway stations, bus stands and in many towns in and around Bengaluru. A team from Britannia spotted the similarity in the logos of the biscuits and decided to inform officials at the company.
The police then traced the biscuits to Rinkesh Enterprises, a firm based in Hyderabad. "We have information which indicates that the biscuits were being sold in many parts of Andhra Pradesh, Telangana and Karnataka," added the police official.
The police officials investigating the case noted that the contents of the fake packets were actual biscuits and maintained that it was a copyright issue. Police have reached out to the owners of the Hyderabad-based firm to record their statement.