Soon, you can order fresh lamb and goat meat and get it delivered at your doorstep in Bengaluru, as a farmer cooperative is soon launching an app aimed to incentivise farmers.
The app ‘Dial for Mutton’ is set to launch in early November by The Karnataka State Sheep and Goat Farmers’ Co-operative Society, which started its base in the neighbouring Kolar district.
In the pilot period over the first month, this service will only be available for the northern part of the city, says the co-operative society president Lokesh Gowda. Areas that will be serviceable will be Shivajinagar, Vasanth Nagar, RT Nagar, Yehalankha, Hebbal and Yeshwantpur, to name a few.
There are already some apps and online merchants that offer home delivery of various types of meat, fish and poultry in the city, but Lokesh claims their service will be different as they will deliver “fresh” meat as opposed to “frozen” meat delivered by existing players.
Lokesh Gowda, who had set up the cooperative society more than a decade ago, said, “We don’t want to necessarily compete with other players but we want to cut out the middleman problem. Today, while farmers are still grazing the sheep barefoot, middlemen are driving fancy cars. With this app, we will ensure that the sheep rearers get their due and people also do not pay anything extra.”
“Customers will be paying the existing market rates that they pay now to their neighbourhood meat shops. But I am sure by this animal rearer’s income will be doubled as our service will be a field to fork model. We will give better value both to farmers and customers,” he added.
He claimed that unlike existing players, he will source his supply on a day-to-day basis. “There is no need to worry about quality or freshness as we won’t store any meat and the animal slaughter will happen only once the order is confirmed.”
When asked about his supply pool, Lokesh said that he has more than 500 animal rearers in the outskirts and within Bengaluru. And after the feedback from the pilot, he will think of expanding the service across the state.
The cooperative currently has 1,500 individual farmers and have tie-ups with other taluk level similar societies across the state.
