Amazon has launched its Prime subscription service in India and is offering a 60-day-free trial.
If you sign up now, Amazon Prime will cost Rs. 499 for a year after the 60 day trial, though the usual price for Amazon Prime in India will be Rs. 999 per year. It's unclear at this point how long this inaugural price will be valid...As of now, Prime comes with unlimited one-day and two-day delivery with no minimum order size and early access to some deals on Amazon, as well as some Prime-members only deals.
“With Prime, guaranteed one-day delivery becomes an everyday experience instead of an occasional indulgence, and with no minimum purchases, it provides unlimited convenience all year long,” Amit Agarwal, Vice-President & Country Head, Amazon India said in a statement.
A report in The Indian Express added:
Amazon has of late been looking at India as a growth market and has pumped in billions of dollars to capture market share and mind space. Most of this growth has been at the cost of longtime market leader Flipkart. Incidentally, the Indian e-commerce company has Flipkart First which is very similar to Amazon Prime and costs as much for an annual subscription. The e-commerce race in India is truly hitting up and the consumer is emerging the king.
Amazon has also said that benefits available to Prime members in the US like Amazon Video would also soon follow suit in India.
Amazon Prime in India is Rs.499 per year (v $99 in the US). Therefore, Ecommerce Purchasing Power Parity (PPP) between US and India is ~13?— Kashyap Deorah (@righthalf) July 26, 2016
Amazon prime has made it to India. Let's see how good it'll compete with flipkart one.— Pranit Patil (@pranitcomps) July 26, 2016