Amazon is helping these brands get access to brand building tools and services to generate measurable value for their businesses on Amazon.

Amazon India launches Select programme to help emerging brands on its platform
Atom E-commerce Tuesday, October 02, 2018 - 11:49
Written by  S. Mahadevan

After spending millions on wooing the Indian customers to shop on its platform, Amazon has now turned its eyes on the sellers on its platform. Amazon says it has doubled the number of sellers on its platform from 2 lakh to 4 lakh in just a year and 3 months. One of the programmes Amazon is running for the benefit of its sellers is called ‘Select’.

As per a PTI report, under Select, Amazon chooses certain emerging brands in diverse product segments and offers them extra support so they can succeed in establishing their brands on the site and in the end, it becomes a win-win situation for both the seller and Amazon in enhancing sales volumes. So far, over 100 Indian brands have been included in this programme, it is learnt.

The support that amazon provides under this ‘Select’ programme is to offer them brand building tools, that include discovery, consumer insights, brand consulting inputs, and enhanced brand protection services. Using these, the brands can push their products more effectively and over a period a relationship is built. Amazon has shared the names of a few of these brands that have benefited from this scheme: Miss Chase, The Yaya Cafe, Soul Fit, Skin Elements, Zink London and Daily Objects.

Amazon uses its own parameters to choose the brands to be included under the ‘Select’ campaign. The 4 lakh odd sellers offer a staggering 170 million products on Amazon’s India site. The company claims these are the kinds of activities that have lifted its performance to where it stands today.

There is more excitement building up as the Indian festive season is just a few days away, which is the peak shopping season for all Indians (Amazon’s 5-day Great Indian Festival starts October 10). Amazon and now Walmart may want to bring some of their experiences in the US markets to their Indian ventures and hopefully, the Indian online buyers have the best of both worlds this shopping season.

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