If you think that AIADMK cadres and Jayalalithaa fanatics have gone too far with their Amma-branding exercise, then you are wrong, things are getting unreal now.
The long list of Amma-branded products and services, from the successful Amma Canteens to Amma Cements and the much-criticized Amma relief material for TN floods, has made sure that Amma is everywhere in Tamil Nadu.
And now, she is at weddings too, right on the foreheads of couples who are marrying.
Celebrations to mark the AIADMK chief and Tamil Nadu Chief Minister J Jayalalithaa's 68th birthday, which falls on February 24, have already begun in Tamil Nadu.
One such event was held on Friday when AIADMK cadre organised a mass marriage ceremony in Udumalaipettai in Coimbatore- 68 marriages were conducted for her 68th birthday.
While Amma was not present in person to bless the newly weds, her presence was more than evident at the occasion.
The party cadre made sure Amma would oversee the weddings in the form of bands, which bore her picture, that couples wore right on their foreheads, similar tags held by the grooms and posters of Amma in the background.
See for yourself.
All images source: PTI