Express your respect and admiration for the armed forces this festive season, Prime Minister Narendra Modi said on Saturday.
The #Sandesh2Soldiers campaign has been launched to invite people to send letters and messages to the armed forces, an official statement said in New Delhi on Sunday.
"The campaign gives every citizen an opportunity to spread happiness among the Indian Armed Forces, who are guarding our nation's frontiers, far from their loved ones on Diwali," it said.
Leading this effort, the Prime Minister shared through social media, a special video featuring his appeal to the people to send messages to our brave armed forces personnel.
People can send messages to soldiers on the Narendra Modi App through MyGov.in, and also through All India Radio.
Doordarshan is also going to mount a programme to share people's emotions with the armed forces.
A special module has been launched on the Narendra Modi App to enable people to send greetings or their hand-written messages to the armed forces.
The #Sandesh2Soldiers campaign is expected to generate increased interaction between people and the army.
This Diwali, let us all salute our courageous armed forces by sending our #Sandesh2Soldiers. Jai Hind.pic.twitter.com/bJcEfVdv8h
— Narendra Modi (@narendramodli) October 22, 2016
I sent my #Sandesh2Soldiers. You could also do the same. Your wishes will certainly make our forces very happy. https://t.co/TYuxNNJfIf
— Narendra Modi (@narendramodi) October 22, 2016
Let your #Sandesh2Soldiers be a force multiplier for the men and women of our armed forces: https://t.co/YUkRFenme9 pic.twitter.com/CGdMn2yfMI
— MyGovIndia (@mygovindia) October 23, 2016