The makers of Vijay-starrer Mersal are pushing boundaries in terms of marketing their film and they’re doing it in the right way. After being the first south Indian movie to get its own emoji, Mersal has now had its title trademarked.
According to a Times of India article, this is the first time a south Indian film’s title has been trademarked. “Previously, in Kollywood, a production house had trademarked their name, but this is the first time, a title is being trademarked here. So, if anybody uses the term Mersal for commercial purposes, a part of their revenue should be paid to the team as royalty. For example, if someone decides to come up with a Mersal bubblegum, they will be using our trademark and have to pay us royalty,” a source from Mersal team was quoted in the article.
It was further added that trademarking the title ensures that there will be no more instances of people claiming that they registered the title first or the title (or part of it) belongs to them and so on.
Mersal, directed by Atlee, is gearing up for a Diwali release. The film stars Vijay in a triple role for the first time in his career. He will be seen playing a panchayat head, a doctor and a magician. The film, which also stars Kajal Aggarwal, Samantha Ruth Prabhu and Nithya Menen, marks the second collaboration of Atlee and Vijay. Produced by Sri Thenandal Films, Mersal has music by AR Rahman and also stars SJ Suryah in a key role.
(Content provided by Digital Native)